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在企業(yè)宣傳冊(cè)的印刷和設(shè)計(jì)中，會(huì)用到大量的圖案，圖案是一種視覺語言，用圖像和色彩來直觀地傳達(dá)信息、思想和交流思想。它可以超越國界，消除語言障礙，進(jìn)入各個(gè)領(lǐng)域與人交流。它是人類普遍的視覺符號(hào)。一般來說，模式的使用可以起到以下作用:

　　In the printing and design of enterprise brochures, a large number of patterns are used. The pattern is a visual language. Images and colors are used to convey information, ideas and exchange ideas intuitively. It can transcend national boundaries, eliminate language barriers and enter into various fields of communication with people. It is a common visual symbol of human beings. In general, the use of patterns can play the following roles:

　　1. 誘導(dǎo)效果:獵取讀者的好奇心，使讀者被圖形所吸引，進(jìn)而將目光引向文本。圖形表示的技術(shù)是多種多樣的。傳統(tǒng)的繪畫和攝影技術(shù)可以產(chǎn)生具有不同特征和風(fēng)格的不同形狀和圖像。特別是近年來，計(jì)算機(jī)輔助設(shè)計(jì)的應(yīng)用極大地?cái)U(kuò)展了圖形的創(chuàng)造和表現(xiàn)。然而，不管用什么方法，平面設(shè)計(jì)都可以歸結(jié)為兩類:具體的和抽象的。

　　1. Inducement effect: to hunt the curiosity of readers, make readers attracted by graphics, and then turn their eyes to the text. The technology of graphic representation is various. Traditional painting and photography technology can produce different shapes and images with different characteristics and styles. Especially in recent years, the application of CAD has greatly expanded the creation and expression of graphics. However, no matter what method is used, graphic design can be classified into two categories: concrete and abstract.

　　2. 視覺效果:有效利用圖形的視覺效果來吸引讀者的注意力。這種瞬間產(chǎn)生的強(qiáng)烈的“視覺效果”只有圖形才能達(dá)到。

　　2. Visual effect: effectively use the visual effect of graphics to attract readers' attention. The strong "visual effect" of this instant can only be achieved by graphics.

　　3.閱讀效果:好的平面設(shè)計(jì)可以準(zhǔn)確傳達(dá)主題，讓讀者更容易理解和接受它所傳達(dá)的信息。

　　3. Reading effect: a good graphic design can accurately convey the theme, making it easier for readers to understand and accept the information it conveys.

　　4. 形象圖形是一種流行的、容易被接受的視覺語言形式。運(yùn)用形象圖形來傳達(dá)某種思想或產(chǎn)品信息，不僅可以增強(qiáng)畫面的表現(xiàn)力和說服力，提高畫面的注意力價(jià)值，而且可以使信息更加有效。需要注意的是，具體圖形的選擇和應(yīng)用，圖像應(yīng)與主題密切相關(guān)，需要經(jīng)過處理和提煉并嚴(yán)格篩選，它應(yīng)該是具體圖形表現(xiàn)的升華，而不是簡單的羅列圖像、拼湊。

　　4. Image graphics is a popular and easily accepted form of visual language. Using image graphics to convey a certain idea or product information can not only enhance the expressiveness and persuasiveness of the picture, improve the attention value of the picture, but also make the information more effective. It should be noted that the selection and application of specific graphics, images should be closely related to the theme, need to be processed, refined and strictly screened, it should be the sublimation of specific graphics performance, rather than simply listing and patching images.

　　5、抽象圖表簡潔凝練的形式美和強(qiáng)烈的視覺效果，是人們審美意義的增強(qiáng)和時(shí)代精神的體現(xiàn)，與具體形象相比具有較強(qiáng)的現(xiàn)代感、象征性、典型性。抽象表現(xiàn)不能受任何表現(xiàn)技巧和對(duì)象的束縛，不能受時(shí)間和空間的限制，擴(kuò)展表現(xiàn)空間的小冊(cè)子。

　　5. The simple and concise form beauty and strong visual effect of abstract charts are the enhancement of people's aesthetic significance and the embodiment of the spirit of the times. Compared with specific images, they have a strong sense of modernity, symbolism and typicality. Abstract performance can not be bound by any performance skills and objects, can not be limited by time and space, expand the performance of space brochures.